KingsIsle Entertainment today announced plans for Wizard101, a 3D virtual world where magic and sorcery are all the rage. Silly characters, spell casting and Harry Potter style hijinx should be expected.

According to KingsIsle, the game is designed to fill the void between online play sites for the very young and Massively Multiplayer Online (MMO) games with mature adult interaction. The game puts players in the role of a Wizard apprentice at the Ravenwood School of Magical Arts, where they must master the magical arts through quests, vocation, collectible card elements and adventure.

"While the fantasy adventure storyline and collectible card elements of Wizard101 have broad appeal, as a parent I take the responsibility of creating a positive online environment for younger players very seriously," said KingsIsle CEO Elie Akilian. "Wizard101 is a destination for tweens and teens that's creative and witty, but still safe. We've set the bar high for this game."

Wizard101 will launch in the third quarter of 2008. For additional details go to www.wizard101.com.