GfK Group has bought a controlling interest in UK retail sales data tracker ChartTrack, according to published reports. The GfK Group has bought 46 percent of ChartTrack's shares, adding to the nine percent stake the company already held. With this controlling interest in the group a new entity is being formed called GfK ChartTrack Limited
ELSPA, the UK trade organization for the interactive entertainment industry is pretty comfortable with the deal. The group has said in other published reports that the Uk sales data firm will continue in its current activities unabated. ELSPA holds a 45 percent stake in ChartTrak along with the Irish Recorded Music Association (IRMA).
ChartTrack collects sales data in the United Kingdom for both video games and music and has done so rather successfully since its formation in 1996.
Source: MCV