Their games couldn't be more different. Suda 51 (No More Heroes, Killer 7) makes pop culture freak outs. Emil Pagiliarulo, lead designer of Fallout 3, builds vast, intricate worlds woven thick with narrative. Shadow of the Colossuscreator Fumito Ueda works in emotional broad strokes, keeping story to a minimum. But during their GDC discussion "Evolving Game Design: Today and Tomorrow, Western Game Design" a similarity between the three game makers surfaced. All three men thrill at the moment when ideas happen. "Reading the design documents is the only time when it feels fresh," Pagiliarulo said. After iterating all those fun and creative ideas transform to a series of processes. Suda 51's best brainstorming moments happen in solitude. "I go into the bathroom and I try to poop," and that's when the inspiration happens. "I'm always getting tired of doing the same thing over and over again." Fumito Ueda describes game making as a diminishing process. "We try to recreate what we dream of." But some of the magic slips away during the birthing. "Rather than improve," on the original brainstrom, "we are taking away from the original." Even diminished the products of these three minds are wildly engaging.