Crispy Gamer

Batman on my Keycard: Insidious Ads at E3


I checked into the Westin Bonaventure yesterday and who should I find on my keycard but a very upset-looking Batman.

It is, of course, an advertisement for the upcoming Batman: Arkham Asylum videogame, complete with directions on the reverse side of the keycard telling me how to find the game at E3. (Booth number 2422, South Hall, in case you were wondering.)

Everything at E3--and I mean everything--is an advertising opportunity. Is there a more insidious ad than this? I'm challenging the rest of the CG staffers to top this one.

Winner gets a complimentary Breakfast Burger from Carl's Jr, including soft drink of their choice.