Blur Commercial: Hilarity & Hypocrisy
So, Blur has been released, and if you have turned on your T.V. at all this past week, you might have noticed Blur’s new commercial.
Before I even begin to talk about the message, I have some plot issues with the commercial itself. We are treated first to the kart racing world, featuring bright colors, cutesy critters, and puny race cars. The countdown starts, and the gun goes off! The race begins! Yay!
Except for Toa- I mean Broccoli Toad. Despondent, he looks off to the right and is immediately captivated by a darkened city featuring fast action and faster cars, speeding across the streets using an array of explosive power-ups to gain pole position. What the *&#$ are these two locations doing right next to each other? How does the vegetation of the kart world survive? I mean, surely the exhaust and rain runoff from Blur city will kill all the happy smiling trees, at least make them lose their leaves as if they were chemo patients.
But forget about that. Let’s just accept that Blur city is right next to Kart land and all that separates them is a wire fence. Doesn’t mean that seeing the cars there is commonplace for Kart land? So what the (&^* is Broccoli Toad surprised to see them?
Whatever, commercials don’t make sense anyway. BUT, and this is a big but, Blur is kind of being hypocritical here. The commercial ends with the tagline “Race like a big boy.
How is playing Blur racing like a big boy? You drive around in actual cars, yes, but to what end? Blur features a multitude of power-ups that are basically carbon copies of those found in Mario Kart. And that’s not the first time Blur stole something.
If anything Blur is calling its own gameplay childish.
While game companies have often resorted to attacking others (what “nintendon’t” for example) I am never fond of that type of advertising. I don’t want to be convinced to not play something else, I want to be convinced to play your game. Get me excited damn it!